‘Padding up with Sachin’ and ‘Sachin Off Guard’, launched today, Aviva aims to further strengthen its association with fatherhood and protection. These are a series of webisodes on cricket tutorials and interviews on importance of protection by Aviva’s Brand Ambassador and the Master Blaster – Sachin Tendulkar. For the first time ever, netizens will have access to innovative, inspirational and conversation like tutorials on cricketing by the Little Master himself.
With 73% of audience on social networking sites consuming video/ entertainment on the site, Aviva sees an increase of three fold in its engagement scores in its social media channels like Facebook, Twitter and Youtube leading to higher awareness on Aviva’s offerings. Aviva is shortly releasing its ‘Product Center’ and a series of engaging product related videos on Facebook to further enhance the same.
AVIVA INDIA OFFICIAL PRESS RELEASE – Source : Click Here
