Smaaash Entertainment was launched on Nov. 5 at Kamala Mills Compound in Mumbai. Cream Events was appointed to execute the launch and press conference, which saw Smaaash brand ambassador Sachin Tendulkar launching the property. It was attended by Smaaash Chairman Shripal Morakhia and Star India CEO Uday Shankar. Around 100 people attended the event, including media representatives from lifestyle, business and sports section magazines along with friends and family of Morakhia.
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